Yokohama Off-Highway Tires Appoints New Country Manager for UK & Ireland


Yokohama Off-Highway Tires Appoints New Country Manager for UK & Ireland

Andrew Musgrave, highly experienced sales expert, joined Yokohama Off-Highway Tires (YOHT) as new Country Manager for UK & Ireland in November

In this position, Andrew leads the aftermarket business in the UK & Ireland for the Yokohama Off-Highway Tires’ (YOHT) Alliance & Galaxy brands. He reports to Ole Baek (Regional Head Northern Europe & France at YOHT).

The 35-year-old lives in Stockport, about 10 km south of Manchester. Andrew entered the automotive industry in 2015, joining a well-known tyre manufacturer where he focused on sales of PCR tyres through wholesale, retail, online and integrated network channels.

The next steps in Andrew’s professional career led him to national and international companies in the oil and lubricants sector. Andrew was able to further gather experience as a Business Platform Manager and National Sales Manager, increasing his level of knowledge and giving further insight into the structure and layout of the UK vehicle market. In 2021 he decided to take on a new challenge at Yokohama Off-Highway Tires.

“I am very proud to join Yokohama Off-Highway Tires as Country Manager for UK and Ireland”, says Andrew. “Especially at such an exciting time, following the completion of our Yokohama Off-Highway Tires integration this January. This means that we can offer our Alliance, Galaxy, Primex and Yokohama products under the YOHT umbrella. I believe we have the most complete range of any OHT manufacturer operating in the UK currently, giving us a significant advantage for distributors and end-users. We are a well-known player in the UK market and I look forward to successfully managing, nurturing and strengthening the partnerships we have already forged in agriculture, construction and industrial segments. I am really looking forward to further getting involved and driving the business in the UK & Ireland for both existing and new customers.”

Ole Baek emphasises: “We are happy to welcome Andrew in the YOHT team and we are sure that he will add real value to our activities and presence in the UK and Ireland. As we are continually investing in R&D and the development of cutting-edge products such as the Agri Star II, for example, we also need the right people to effectively support our customers and end-users.”


About Yokohama Off-Highway Tires: 

Yokohama Off-Highway Tires (YOHT) specializes in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port and other commercial tires. YOHT owns the world-renowned brands Alliance, Galaxy and Primex and is present in over 120 countries. With a diverse product portfolio that includes more than 4000 SKUs, YOHT is well-known for its ability to offer customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires.


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