Alliance Tires relaunches its 390 agri-transport tyre range at Fieragricola 2026

Alliance Tires relaunches its 390 agri-transport tyre range at Fieragricola 2026

Verona, Italy – February 2026 – Alliance Tires, a leading global brand of agricultural and off-highway tires under Yokohama-ATG, will showcase the re-launch of its Alliance 390 agri-transport tyre range at Fieragricola 2026, taking place from 4 to 7 February in Verona, Italy. Visitors can find Alliance at Hall 2, Stand A5–A6–A7.

Although the Alliance 390 is an established product within the brand’s radial flotation portfolio, this renewed focus marks an important milestone for the Italian market, where demand for robust, road-ready agri-transport solutions continues to grow. The re-launch underlines Alliance’s commitment to providing tyres that meet the specific operational needs of Italian farmers and contractors, particularly in high-load, high-speed transport applications.

Designed for agri-transport and implement use, the Alliance 390 range is engineered to deliver durability, comfort and productivity across both on-road and off-road operations. Selected sizes within the range feature an All Steel carcass construction, offering enhanced puncture resistance and reduced downtime, while other sizes are equipped with steel belts, ensuring strength and reliability across the full line-up.

Effective Self-Cleaning and low Soil Compaction

A key feature of the Alliance 390 is its non-directional block tread design, which provides excellent stability and driving comfort on the road, minimal vibration at higher speeds, and effective self-cleaning in field conditions. Strong shoulder lugs support demanding transport tasks, while rounded shoulders help protect crops and reduce soil disturbance.

Low soil compaction is another core benefit of the 390 range. By enabling high load-carrying capacity at low inflation pressures, the tyre helps preserve soil structure during field operations – an increasingly important consideration for sustainable farming practices.

With this re-launch, Alliance reinforces its position as a trusted partner for agri-transport solutions that combine strength, efficiency and soil care—qualities that have made the brand a preferred choice for farmers and OEMs worldwide.

During Fieragricola, Alliance Tires’ experts will be available at the stand to discuss the technical features of the 390 range, its suitability for Italian operating conditions, and the availability of standard, HD and selected All Steel variants across rim sizes from 22.5” to 30.5”.

Also to be seen at the stand will be Alliance’s Agri Star II Row Crop. Launched successfully at Agritechnica 2025, it will  be making its Italian debut, bringing Alliance’s proven Stratified Layer Technology (SLT) to specialised sprayers and row crop applications. It is engineered with a wider tread width to reduce soil compaction and comes with an E-speed rating of up to 70 km/h.

About Alliance Tires / Yokohama-ATG

Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing and marketing of off-highway tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations. With an extensive portfolio of well-established brands such as Alliance, Galaxy and Primex, Y-ATG provides customers the highest quality tires, the lowest cost of ownership and the utmost convenience.

Alliance is a leading name in the agriculture tire sector and has a rich legacy spanning over 70 years. Alliance has earned the reputation of offering a comprehensive portfolio of agricultural tires catering to diverse needs, making it the preferred choice of customers worldwide.

Galaxy on the other hand is a leading name in the construction and earthmoving sector, and provides customized products that guarantee peak performance in harsh terrains. It is a well-established brand that has been in the business for over 100 years.

The diverse range of offerings from Y-ATG comprises over 4,400 SKUs, ensuring that customers can find the ideal tires to meet their unique requirements. With a robust distribution network, Y-ATG ensures timely distribution and service support in more than 130+ countries globally.