Nokian Tyres responds to the growing demands of modern agriculture by expanding the Nokian Tyres Float King VF flotation tire family with five new R26.5 sizes. With this expansion, agricultural professionals now have even more options to improve work efficiency and reduce soil compaction.
Float King VF tires utilize the unique Nokian Tyres Flexforce® VF technology. The steel-belted, flexible carcass structure meets the VF (Very High Flexion) standard, delivering significant benefits for daily work:
Live demonstrations show how tire setup influences traction, slippage, soil impact and fuel efficiency in real conditions
Caltanissetta, Italy, May 2026: Can something as simple as tire pressure make a visible difference in the field—and even have a measurable impact on fuel consumption? At a recent Alliance Field Day in Sicily, that question was answered not with theory, but with tractors at work.
On May 9, 2026, dealers, farmers and contractors gathered at the San Cataldo industrial area near Caltanissetta, where a series of live, side-by-side demonstrations showed how tire pressure and construction affect traction, slippage, soil behaviour and overall operational efficiency.
Amsterdam, April 2026: Galaxy, a leading global brand of construction, earthmoving and material handling tires, enters the fast growing UTV/ATV segment with two flagship patterns – Hulk PSX and Everest PSX. The new range builds on Galaxy’s 100+ years of legacy in delivering high-performance tire solutions.
Designed for off-road and utility applications, the Hulk PSX and Everest PSX range of tires ensure superior durability, longer life and enhanced traction across challenging terrains. Additionally, both range of tires are engineered to provide excellent puncture resistance, stability and ride comfort, making them ideal for a wide range of utility and recreational operations.
Amsterdam, April 2026: The roar of high-powered engines and the smell of burning fuel will soon return to pulling tracks across Europe as the European Tractor Pulling Championship (ETPC) begins its 2026 season. Once again, Alliance Tires will support the championship as official sponsor of the Alliance Eurochallenge 2026, continuing its involvement in one of the most spectacular motorsports connected to the agricultural world.
The new season kicks off on 25–26 April in Füchtorf, Germany, traditionally one of the highlights of the European tractor pulling calendar. From there, teams and fans will travel across the continent for a packed series of events throughout the summer, with competitions taking place in countries including the United Kingdom, Sweden, France, the Netherlands, Denmark and Switzerland.
Amsterdam, Netherlands, 27 March 2026: Around 50 farmers and dealers gathered in Prescot to experience firsthand how tire pressure and tire technology can significantly impact fuel consumption, traction and overall efficiency in real working conditions.
Hosted by farmer, contractor and professional user of Alliance tires Olly Harrison, the 2026 Alliance Demo Day brought the industry together for a hands-on demonstration event focused on measurable results.
Throughout the day, Alliance engineers and product specialists guided participants through live demonstrations featuring the brand’s key agricultural ranges:
Sälen, Sweden, March 2026: In temperatures of minus 15°C and surrounded by a snow-covered landscape, Alliance and Galaxy tyres recently demonstrated their capabilities in demanding winter conditions during a special Ice Event in Sälen, Sweden. Organised together with Nordic distribution partner NDI, the event brought together tyre dealers and customers to experience the performance of different tyre solutions in real-world winter environments.
Using a fleet of Ljungby L11 wheel loaders equipped with different tyre configurations as well as tractors fitted with Alliance agricultural tyres, participants were able to observe how tyre choice affects traction, control and operational safety when operating on snow and ice.
The practical demonstrations were accompanied by product training sessions led by Alliance and Galaxy experts, who provided insights into tyre design, winter performance and the importance of selecting the right tyre solution for demanding conditions.

“All participants I spoke to were extremely satisfied with the day, and the atmosphere was excellent,” says Ola Persson, Area Manager for the heavy segment at NDI Sweden. “Several even asked whether they could return next year, which is always a sign of a successful event.”
Read MoreAmsterdam, March 2026: Galaxy, a leading global brand of construction, earthmoving and material handling tyres, marked over a century of legacy, with the launch of 100+ years campaign. The campaign emphasizes on the brand’s proven performance over the years. Synonymous with strength and resilience, Galaxy has been at the forefront of delivering world-class tires, built for every job, every terrain, and always ready for what’s next.
Commenting on the occasion, Angelo Noronha, CEO, Yokohama-ATG said, “It is a moment of immense pride for all of us at Galaxy as we celebrate over 100 years of excellence in the off-highway tire segment. The campaign showcases the brand’s success over this period, deeply rooted in customer centricity. We are grateful to our global customers, partners and stakeholders for their trust and continued support throughout this journey as the brand marches ahead to the next century.”

Amsterdam, 18 February 2026: Alliance, a leading global brand of agricultural and off-highway tires, is excited to announce the launch of its latest tire Agri Nova, a next-gen R-1 Bias tire, engineered for productivity and durability. The Alliance Agri Nova is designed for light-to-medium duty tractors that addresses the varied needs of modern farming, including superior traction, improved driving comfort, superior aesthetics and long service life. “At Alliance, we are deeply invested in building innovative solutions that address the evolving needs of our customers”, said Dyutiman Chattopadhyay, Chief Technology Officer, Yokohama-ATG. “The launch of Agri Nova is a testament to our commitment to deliver state-of-the-art tractor tires that unlock high-performance in the field and on road alike.”
Verona, Italy – February 2026 – Alliance Tires, a leading global brand of agricultural and off-highway tires under Yokohama-ATG, will showcase the re-launch of its Alliance 390 agri-transport tyre range at Fieragricola 2026, taking place from 4 to 7 February in Verona, Italy. Visitors can find Alliance at Hall 2, Stand A5–A6–A7.
Amsterdam, January 2026 – Alliance, a leading global brand of agricultural and off-highway tires has announced a new distribution partnership with GB Tyres for the United Kingdom (England, Wales, Scotland) market. The partnership officially commenced on 1st January 2026, further strengthening Alliance’s footprint in the UK agricultural and forestry sectors.
Through the agreement, GB Tyres will distribute Alliance’s full agricultural and forestry tyre portfolio across the UK via its agricultural brand, Nordic Tyres. The collaboration combines Alliance’s globally recognised product expertise with GB Tyres’ and Nordic Tyres’ strong local market presence, ensuring improved availability and customer support nationwide. The first shipments of Alliance tyres are expected to arrive in early February.
Birmingham, January 2026 – Alliance, a leading global brand of agricultural and off-highway tires under Yokohama-ATG, will exhibit at LAMMA UK 2026, where it will showcase the Agri Star II Row Crop tire to the UK market for the first time. Visitors can find Alliance at stand 9.650.
Following its successful launch at Agritechnica 2025, the Agri Star II Row Crop now makes its UK debut, bringing Alliance’s proven Stratified Layer Technology (SLT) to specialised sprayers and row crop applications. Designed to meet the demands of modern, high-speed farming while protecting soil health, the new tire addresses key challenges faced by today’s growers and contractors.
Nokian Tyres is expanding its Nokian Tyres Soil King VF product family with four new tire sizes – VF600/65R28, VF710/70R38, VF710/60R42, and VF710/60R34 – designed to help farmers fully capitalize on their tractor’s performance and maximize yield from the land. Built for demanding agricultural work, these tires combine high traction, low soil compaction, and fuel-efficient operation to support sustainable and productive farming.
The Soil King VF tires utilize Nokian Tyres Flexforce® VF technology, which brings significant advantages in working efficiency and fuel economy. This advanced technology enables an XXL-sized contact area, reducing energy loss and lowering fuel consumption. At the same time, Flexforce® enhances driving comfort and smooth operation both in the field and during road transport. Lower tire pressures and reduced soil compaction support sustainable and efficient farming. Additionally, the tires offer excellent grip, high traction, and a long service life.
Read MoreThe Nokian Tyres Ground Kare tire helps preserve the soil and provides comfortable and quiet road transport. Its large contact area ensures good grip on various types of terrain with excellent stability. Nokian Tyres Ground Kare product line expands with the new 500/45-22.5 size for 7–12-ton wheeled excavators and 5tn compact wheel loaders.
“The Ground Kare tires offer excellent puncture resistance thanks to their steel reinforcements. The wide block pattern provides a large contact area for good grip on a variety of surfaces. The tires help prevent soil damage while providing excellent load carrying capacity. Thanks to the tread pattern and well-staggered tread blocks, they are also extremely quiet, comfortable and fuel efficient on the road”, says Teemu Vainionpää, Product Manager at Nokian Tyres.
Read MoreHannover, November 9, 2025: CEAT Specialty, a leading global manufacturer in the off-highway tyre segment, is unveiling a host of product and digital solutions at AGRITECHNICA 2025, the world’s largest agricultural machinery exhibition in Europe. The company’s showcase reflects its commitment to engineering excellence, sustainability, and customer-focused digital transformation.
Hiratsuka, September 1, 2025 – Alliance, a leading global brand of agricultural and off-highway tires, is excited to announce the launch of its latest breakthrough in agricultural technology—the Agri Star II Row Crop tire. This new addition to the Agri Star II family brings the proven Stratified Layer Technology (SLT) into the highly specialised row crop segment, setting new benchmarks in customer-centric innovation.
The Agri Star II tire range has been a game-changer since its debut in 2020, reaching an impressive milestone of 1 million tires sold in just five years. Inspired by the overwhelming success and positive feedback from farmers worldwide, Alliance has now extended its Stratified Layer Technology (SLT) into the row crop category, demonstrating its commitment to addressing the evolving needs of farmers. This brings the advantages of the Agri Star II Series to the equipment class of sprayers.
Read MoreNokian Tyres introduces a new-generation flotation tire engineered for the changing needs of agricultural transportation. Country King G2 is a high-value trailer tire for agricultural and general-purpose use, offering reliable performance from field to road.
The next-generation Country King G2 dual-purpose tread pattern design delivers balanced performance and reduces loss of power on both on-road transport and field conditions. It features a wide tread and large overall dimensions that provide increased tread contact in both lateral and longitudinal directions. This results in more efficient weight distribution, minimized soil compaction, and reduced rolling resistance in field conditions.
Read MoreNokian Tyres launches Intuitu™ 2.0, the next-generation of smart tire technology featuring smart pressure assistant with load-sensing. The technology received the prestigious Agritechnica Innovation Award presented by the German Agricultural Society DLG. For the first time in agriculture, farmers can get tire pressure recommendations on the go, based on the tractor’s actual operating weight and use conditions, using just a tire sensor and a smartphone. Available exclusively with Nokian Tyres Soil King VF tires, this innovation helps maximize productivity, protect soil health, and extend tire life.
The new Intuitu™ 2.0 for Soil King VF tires introduces load-sensing technology to provide precise tire pressure recommendations based on the tractor’s actual operating weight and usage conditions. With sensors installed in the inner liner of the tires, the system measures the load being carried. In the Intuitu mobile app, the user selects the working conditions, and within moments the recommended pressures for road and field use are displayed. There is no need for specialized knowledge to calculate the tractor’s operating weight with implements and ballasting — all necessary data is available in one place, ensuring informed decisions.
Read MorePlans to host a press conference to spotlight product advancements
Hanover, Germany, 16th October – Alliance is gearing up for a transformative reveal of its latest agriculture tire at Agritechnica 2025, in Hanover from November 9 to 15. Marking 70 years of pioneering innovation in the agricultural tire industry, Alliance will showcase its best-selling range of agriculture tires at Hall 4, Stand C29!
Alliance, a leading global brand of agricultural and off-highway tires, hosted an engaging and hands-on Field Day on October 7, 2025, at the Provana Innovation Center in Izano, Italy. The event brought together farmers, tire dealers, and industry professionals from across Italy to explore the impact of tire pressure and advanced tire technology on efficiency, fuel consumption, and sustainable farming practices. Alliance is a brand of Yokohama-ATG, celebrating its 70th anniversary this year.
Field Demonstrations: Focus on Fuel Efficiency and Tire Performance
Nokian Tyres has received the prestigious Agritechnica Innovation Award presented by the German Agricultural Society DLG. The Silver Medal distinction was awarded to Nokian Tyres’ next-generation smart tire technology Nokian Tyres Intuitu™ 2.0 Smart Pressure Assistant.
Read MoreAmsterdam, September 2025: Alliance tires, proud title sponsor of the European Tractor Pulling Championship (ETPC) series, is excited to announce the grand finale of the 2025 season, taking place in Ysselstein, Netherlands, on 19th and 20th September.
The 2025 championship showcased power, innovation, and strong community support. Events in Bernay, Putten, and across Europe brought together tractor pulling fans, farmers, and influencers. Alliance’s sponsorship has reinforced its connection to the agricultural community, the sport and the people who make it special.
Read MoreAlliance, a global leader in agricultural and off-highway tyres, is proud to announce its role as the main sponsor of the 2025 European Tractor Pulling Championship (ETPC), with the highly anticipated UK round taking place in Ecclestone. This partnership marks a milestone year for Alliance, coinciding with the company’s 70th anniversary and the celebration of over one million Agri Star II tyres sold worldwide.
The ETPC Eurocup Series, now officially the Alliance Eurocup Series 2025, brings together the continent’s most powerful and innovative tractors for a motorsport spectacle like no other. Unlike traditional racing, tractor pulling is a test of pure strength and engineering, as modified tractors pull a heavy sled along a 100 to 120-metre track, with resistance increasing the further they go. The event attracts a diverse audience of agricultural professionals, motorsport fans, engineers, and families, making it a highlight of the rural and motorsport calendar.
Makers of Alliance & Galaxy tires launch revamped website
Hiratsuka, July, 2025 – Yokohama-ATG, the manufacturer of the Alliance and Galaxy range of off-highway tires, is excited to announce the launch of its redesigned website to offer an enhanced customer experience. The website is hosted on an upgraded platform, ensuring a seamless user interface, making access easier, faster and more secure.
Read MoreGalaxy, a leading global brand of off-highway tyres, celebrated a successful Field Day on 10 July 2025 in Larissa, Greece. The event brought together farmers, industry professionals, and press representatives to experience firsthand the performance and versatility of Galaxy’s application-specific and purpose-built tyre solutions, with a significant focus on the agricultural sector.
The Field Day featured live demonstrations and tests that highlighted Galaxy’s commitment to delivering high-performance tyres designed to meet the unique needs of various industries, including agriculture, construction, material handling, and lawn & turf. Galaxy’s distributor in Greece, Theodoridis I. & Co. Tyres P.C., with a constant presence for over than 30 years in the agricultural tire’s industry, exemplifies dedication to offering both quality tires and customer service.
Read MoreNokian Tyres is adding two new tire sizes to its Nokian Tyres Soil King VF product family, offering high performance for demanding agricultural work. The new sizes, VF650/65R38 and VF540/65R28, are specifically designed for mid-range tractors in the 100–200 hp category.
Read MoreAlliance, a leading global brand in agricultural and off-highway tires, proudly joined the celebration of Bohnenkamp SE’s 75th anniversary — a remarkable milestone for one of Europe’s largest wholesalers of tires and wheels for agricultural and industrial applications.
This celebration also marked a significant achievement: the 50-year partnership between Bohnenkamp and Yokohama-ATG (Y-ATG), a collaboration that has played a key role in delivering innovative, high-performance tire solutions to farmers and businesses across Europe.
To honor this long-standing and successful relationship, senior leaders from both organizations gathered on Friday, June 21, at Bohnenkamp’s headquarters in Osnabrück, Germany.
Read MoreAlliance, a leading global brand of agricultural and off-highway tires, hosted an engaging and insightful Field Day on May 21, 2025, at HS Agri Direct B.V. in Zuidlaarderveen, Netherlands.
The event brought together farmers, tire dealers, and industry experts from the Netherlands, Belgium, and Luxembourg to explore the latest advancements in farm tire technology and their impact on soil health, farming efficiency, and sustainability.
Read MoreAlliance, a leading global brand of agricultural and off-highway tires, hosted an engaging and insightful Field Day on April 16, 2025, at the farm of renowned German farmer and content creator Stefan Vogelsang (@hof_vogelsang). The event brought together farmers and industry experts to explore the latest advancements in farm tire technology and their impact on soil health and farming efficiency. With 150 attendees and a strong social media echo regarding the topics of soil conservation through tire technology and pressure, the event was a great success.
Read MoreIn a significant move to better serve agricultural and industrial professionals, Alliance is pleased to announce the expansion of its tire range with the introduction of 39 new SKUs for existing models. This update reflects Alliance’s commitment to meeting the evolving demands of the market while maintaining the high standards of quality and performance that customers have come to expect.
The newly available SKUs include enhancements to popular models such as the Agriflex+ 372, Agriflex+ 373, Agriflex+ 377 XT, and Multiuse 550. These updates are designed to provide improved load capacity, traction, and versatility across various applications.
Read MoreHiratsuka, March 2025: Alliance, a leading global brand of agricultural and off-highway tires is proud to announce its first-ever sponsorship of a sporting event: the Eurocup Series by the European Tractor Pulling Committee (ETPC). The two-year sponsorship agreement marks a significant milestone for Alliance, as the brand expands its commitment to supporting the agricultural community across its core European markets.
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