CEAT Specialty Showcases Advanced Range of Farm Tyres and Digital Solutions at AGRITECHNICA 2025

CEAT Specialty Showcases Advanced Range of Farm Tyres and Digital Solutions at AGRITECHNICA 2025

• CEAT Specialty to showcase its flagship farm tyres known for excellent compaction, traction and roadability at Agritechnica 2025
• Expands Agricultural Tracks portfolio with the launch of the Agritrail Series
• Unveils CEAT Specialty Connect, a new mobile app designed to streamline end to end customer experience

Hannover, November 9, 2025: CEAT Specialty, a leading global manufacturer in the off-highway tyre segment, is unveiling a host of product and digital solutions at AGRITECHNICA 2025, the world’s largest agricultural machinery exhibition in Europe. The company’s showcase reflects its commitment to engineering excellence, sustainability, and customer-focused digital transformation.

Demonstrating its focus on sustainable mobility for modern agriculture, CEAT Specialty presents its latest agricultural range featuring the  Lawnmax, Farmax R65 X3 and Yieldmax VFlex among other top selling farm tyres. Engineered to deliver superior traction, durability, and reduced soil compaction, the product range feature deeper treads, wider footprints, and advanced VF technology that allows up to 40% lower inflation pressures. These innovations are combined to enhance field performance while supporting environmentally responsible farming practices.

Expanding its footprint across key segments, CEAT Specialty also announced the introduction of the Agritrail Series under its Agricultural Tracks portfolio 

“At CEAT Specialty, we are constantly looking ahead – developing product and solutions that not only improve performance but also align with the sustainability goals of modern agriculture,” said Amit Tolani, Chief Executive, CEAT Specialty. “Our customers are evolving, and so are we. Every new product, digital platform, or material innovation we introduce is designed with their productivity, efficiency, and long-term value in mind.”

In line with its digital-first approach, CEAT Specialty is also introducing CEAT Specialty Connect, a mobile application designed to make product discovery and ownership simpler and more efficient. The platform includes a Product Selector, Pressure and TKPH Calculators, and downloadable technical data sheets, with multilingual support to be added soon. The initiative represents a significant step in CEAT’s 360-degree customer engagement strategy.

The company’s commitment to sustainability (add about Sustainmax which is now launched with more than 90% sustainable materials etc) was further recognised this year with the EcoVadis Silver Certificationacknowledging CEAT Specialty’s achievements in sustainable manufacturing, quality control, and process traceability, placing the brand in top 15% of companies assessed.

About CEAT Specialty ( www.ceatspecialty.com) 

CEAT, an RPG Company, is one of India’s leading tyre companies making passenger car, two-wheeler, truck and bus, light commercial and off highway tyres. It caters to leading OEMs as well as domestic and international markets, exporting to 110+ countries. CEAT is the first tyre brand globally and one amongst only 33 companies in the world ever to be awarded the Deming Grand Prize for its contribution to Total Quality Management. CEAT is also the first tyre brand globally to be accorded ‘Lighthouse Designation’ for adoption of Industry 4.0 technologies by the World Economic Forum. CEAT Specialty is CEAT’s division for off-highway (OTR and Agricultural) tyres.

About RPG Group (www.rpggroup.com)

A US$ 5.2 billion diversified global conglomerate, RPG Group was founded in 1979 by the legendary industrialist Dr R.P. Goenka and has a lineage dating to the early 19th century. Today, its businesses span key sectors of infrastructure, tyres, IT & technology, pharmaceuticals, energy products and plantations among others, with a footprint in over 135 countries. RPG Group’s prominent companies include CEAT, KEC International, Zensar Technologies, RPG Life Sciences, Raychem RPG, Harrisons Malayalam and Spencer International Hotels. The group is home to over 35,000 RPGians from 40 nationalities and is widely recognised for its high standards of corporate governance and a culture of respect for people and the environment.