About Alliance tires With a rich legacy spanning over 70 years, Alliance is a leading name in the off-highway tire sector.
Through continuous innovation and advanced research, Alliance has been consistently offering top-tier products engineered to optimize productivity across applications. With state-of-the-art manufacturing facilities and robust research capabilities, Alliance has earned the reputation of offering a comprehensive portfolio of agricultural tires catering to diverse needs, making it the preferred choice of customers worldwide. Visit the website here. Alliance is strengthening its commitment to the Irish agricultural market, working with Kevin Burke Tyres (KBT) to expand its Agro Trailer manufacturer and Key dealer network, and provide Irish farmers and contractors with access to specialist tyre solutions, expertise and service.
As part of this continued focus on the Irish market, Cathal Murtagh has joined Kevin Burke Tyres as Commercial Director for Original Equipment (OE) and Alliance Aftersales. With more than 20 years of experience in the tyre industry, Cathal brings extensive knowledge of sales, customer relationships and business development to the role.
In his new role, Cathal will lead the development of KBT’s OE business while also supporting the continued development of the Alliance dealer network and identifying new opportunities within the agricultural tyre and aftersales markets across Ireland.
Girish Kumar Patidar, Country Manager Ireland at Alliance, said:
“Alliance is committed to continuing to grow its presence in Ireland and to strengthening the support we provide to OE (Trailer Manufacturers), dealers, contractors and farmers across the country. Our partnership with KBT is an important part of this approach, combining Alliance’s tyre technology and product expertise with KBT’s knowledge of the Irish market and its established dealer network and aspiration to excel in OE segment.
“Cathal’s industry experience will further strengthen this partnership and support our work with dealers and OE customers across Ireland. Together with KBT, we want to make sure that farmers have access not only to the right tyre solutions, but also to the technical knowledge and aftersales support needed to make informed tyre choices for their operations.
“We look forward to building on the strong foundation established over recent years and continuing to develop the Alliance business in Ireland.”
Cathal Murtagh, Commercial Director for OE and Alliance Aftersales at Kevin Burke Tyres, said:
“I look forward to working with the KBT team, our OE customers and the Alliance dealer network to build on the relationships already established across Ireland. My experience in the tyre industry has given me a strong understanding of the importance of technical knowledge, customer relationships and practical support, and I look forward to bringing this experience to the role.”
Since becoming the official distributor for Alliance tyres in Ireland in October 2022, Kevin Burke Tyres has worked with Alliance to develop its presence across the Irish agricultural market. Through its nationwide dealer network, KBT provides farmers and contractors with access to Alliance’s range of agricultural and off-road tyre solutions.
Alliance and KBT will continue to focus on developing the dealer network, supporting customers with product and technical expertise, and identifying opportunities to further grow the Alliance brand in Ireland.
About Alliance
Alliance is a global specialist in off-highway tyres, providing solutions for agricultural, forestry, construction, industrial and other specialist applications. The brand combines application-specific tyre technology with a focus on helping customers select the right tyre solution for their machines and operating conditions.
About Alliance tires
With a rich legacy spanning over 70 years, Alliance is a leading name in the off-highway tire sector. Through continuous innovation and advanced research, Alliance has been consistently offering top-tier products engineered to optimize productivity across applications. With state-of-the-art manufacturing facilities and robust research capabilities, Alliance has earned the reputation of offering a comprehensive portfolio of agricultural tires catering to diverse needs, making it the preferred choice of customers worldwide. Visit the website here
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