Alliance and Bohnenkamp Celebrate 50 Years of Partnership During Bohnenkamp SE’s 75th Anniversary

Alliance and Bohnenkamp Celebrate 50 Years of Partnership During Bohnenkamp SE’s 75th Anniversary

Alliance, a leading global brand in agricultural and off-highway tires, proudly joined the celebration of Bohnenkamp SE’s 75th anniversary — a remarkable milestone for one of Europe’s largest wholesalers of tires and wheels for agricultural and industrial applications.

This celebration also marked a significant achievement: the 50-year partnership between Bohnenkamp and Yokohama-ATG (Y-ATG), a collaboration that has played a key role in delivering innovative, high-performance tire solutions to farmers and businesses across Europe.

To honor this long-standing and successful relationship, senior leaders from both organizations gathered on Friday, June 21, at Bohnenkamp’s headquarters in Osnabrück, Germany.

Representing Yokohama-ATG and the Yokohama Rubber Co., Ltd. were:

• Masataka Yamaishi, Chairman & CEO, and Chairman of the Board, Yokohama Rubber Co., Ltd.
• Angelo Noronha, President & CEO, Yokohama-ATG
• Toshio Fujiwara, Deputy Head of Corporate Planning Division
• Ole Baek, Vice President, Head of Sales North & West Region

They were welcomed by Bohnenkamp’s top management team:

• Gregor Ruth, CEO, Bohnenkamp SE
• Michael Rikken, CFO, Bohnenkamp SE
• Sascha Schalk, Head of Purchase
• Henrik Schmudde, Head of Marketing

This milestone celebration reflects the deep trust, shared vision, and commitment to excellence that have defined the Alliance-Bohnenkamp partnership over the past five decades — and sets the stage for continued growth and innovation in the years ahead.

A Partnership Built on Trust and Innovation

The partnership between Bohnenkamp and Alliance has been a cornerstone of success for both companies, combining Bohnenkamp’s extensive distribution network and expertise with Alliance’s innovative tire technology. 

Over the past five decades, this collaboration has supported farmers with high-performance tire solutions that enhance productivity, reduce soil compaction, and promote sustainable farming practices.

Angelo Noronha commented: “The 50-year partnership between Bohnenkamp and Yokohama-ATG is a testament to the trust, shared values, and mutual commitment to excellence that both companies uphold. We are honored to celebrate this milestone together and look forward to continuing our journey of innovation and growth.”

Tying in Alliance’s 70-Year Legacy

This celebration also aligns with Alliance’s ongoing 70-year anniversary campaign, which highlights the brand’s legacy of innovation and dedication to the agricultural sector. With a focus on delivering value-driven tire solutions, Alliance continues to set benchmarks in the off-highway tire industry, ensuring that farmers and businesses have access to the best tools for their operations.

Angelo Noronha added: “Bohnenkamp has been a vital partner in our journey, helping us bring our cutting-edge tire technology to farmers across Europe. This celebration is not just about the past 50 years but also about the future we are building together.”

About Alliance:

With a rich legacy spanning over 70 years, Alliance is a leading name in the off-highway tire sector. Through continuous innovation and advanced research, Alliance has been consistently offering top-tier products engineered to optimise productivity across applications. With state-of-the-art manufacturing facilities and robust research capabilities, Alliance has earned the reputation of offering a comprehensive value-driven portfolio of agricultural tires catering to diverse needs, making it the preferred choice of customers worldwide.