Birmingham, January 2026 – Alliance, a leading global brand of agricultural and off-highway tires under Yokohama-ATG, will exhibit at LAMMA UK 2026, where it will showcase the Agri Star II Row Crop tire to the UK market for the first time. Visitors can find Alliance at stand 9.650.
Following its successful launch at Agritechnica 2025, the Agri Star II Row Crop now makes its UK debut, bringing Alliance’s proven Stratified Layer Technology (SLT) to specialised sprayers and row crop applications. Designed to meet the demands of modern, high-speed farming while protecting soil health, the new tire addresses key challenges faced by today’s growers and contractors.
Nokian Tyres is expanding its Nokian Tyres Soil King VF product family with four new tire sizes – VF600/65R28, VF710/70R38, VF710/60R42, and VF710/60R34 – designed to help farmers fully capitalize on their tractor’s performance and maximize yield from the land. Built for demanding agricultural work, these tires combine high traction, low soil compaction, and fuel-efficient operation to support sustainable and productive farming.
The Soil King VF tires utilize Nokian Tyres Flexforce® VF technology, which brings significant advantages in working efficiency and fuel economy. This advanced technology enables an XXL-sized contact area, reducing energy loss and lowering fuel consumption. At the same time, Flexforce® enhances driving comfort and smooth operation both in the field and during road transport. Lower tire pressures and reduced soil compaction support sustainable and efficient farming. Additionally, the tires offer excellent grip, high traction, and a long service life.
Read MoreThe Nokian Tyres Ground Kare tire helps preserve the soil and provides comfortable and quiet road transport. Its large contact area ensures good grip on various types of terrain with excellent stability. Nokian Tyres Ground Kare product line expands with the new 500/45-22.5 size for 7–12-ton wheeled excavators and 5tn compact wheel loaders.
“The Ground Kare tires offer excellent puncture resistance thanks to their steel reinforcements. The wide block pattern provides a large contact area for good grip on a variety of surfaces. The tires help prevent soil damage while providing excellent load carrying capacity. Thanks to the tread pattern and well-staggered tread blocks, they are also extremely quiet, comfortable and fuel efficient on the road”, says Teemu Vainionpää, Product Manager at Nokian Tyres.
Read MoreHannover, November 9, 2025: CEAT Specialty, a leading global manufacturer in the off-highway tyre segment, is unveiling a host of product and digital solutions at AGRITECHNICA 2025, the world’s largest agricultural machinery exhibition in Europe. The company’s showcase reflects its commitment to engineering excellence, sustainability, and customer-focused digital transformation.
Hiratsuka, September 1, 2025 – Alliance, a leading global brand of agricultural and off-highway tires, is excited to announce the launch of its latest breakthrough in agricultural technology—the Agri Star II Row Crop tire. This new addition to the Agri Star II family brings the proven Stratified Layer Technology (SLT) into the highly specialised row crop segment, setting new benchmarks in customer-centric innovation.
The Agri Star II tire range has been a game-changer since its debut in 2020, reaching an impressive milestone of 1 million tires sold in just five years. Inspired by the overwhelming success and positive feedback from farmers worldwide, Alliance has now extended its Stratified Layer Technology (SLT) into the row crop category, demonstrating its commitment to addressing the evolving needs of farmers. This brings the advantages of the Agri Star II Series to the equipment class of sprayers.
Read MoreNokian Tyres introduces a new-generation flotation tire engineered for the changing needs of agricultural transportation. Country King G2 is a high-value trailer tire for agricultural and general-purpose use, offering reliable performance from field to road.
The next-generation Country King G2 dual-purpose tread pattern design delivers balanced performance and reduces loss of power on both on-road transport and field conditions. It features a wide tread and large overall dimensions that provide increased tread contact in both lateral and longitudinal directions. This results in more efficient weight distribution, minimized soil compaction, and reduced rolling resistance in field conditions.
Read MoreNokian Tyres launches Intuitu™ 2.0, the next-generation of smart tire technology featuring smart pressure assistant with load-sensing. The technology received the prestigious Agritechnica Innovation Award presented by the German Agricultural Society DLG. For the first time in agriculture, farmers can get tire pressure recommendations on the go, based on the tractor’s actual operating weight and use conditions, using just a tire sensor and a smartphone. Available exclusively with Nokian Tyres Soil King VF tires, this innovation helps maximize productivity, protect soil health, and extend tire life.
The new Intuitu™ 2.0 for Soil King VF tires introduces load-sensing technology to provide precise tire pressure recommendations based on the tractor’s actual operating weight and usage conditions. With sensors installed in the inner liner of the tires, the system measures the load being carried. In the Intuitu mobile app, the user selects the working conditions, and within moments the recommended pressures for road and field use are displayed. There is no need for specialized knowledge to calculate the tractor’s operating weight with implements and ballasting — all necessary data is available in one place, ensuring informed decisions.
Read MorePlans to host a press conference to spotlight product advancements
Hanover, Germany, 16th October – Alliance is gearing up for a transformative reveal of its latest agriculture tire at Agritechnica 2025, in Hanover from November 9 to 15. Marking 70 years of pioneering innovation in the agricultural tire industry, Alliance will showcase its best-selling range of agriculture tires at Hall 4, Stand C29!
Alliance, a leading global brand of agricultural and off-highway tires, hosted an engaging and hands-on Field Day on October 7, 2025, at the Provana Innovation Center in Izano, Italy. The event brought together farmers, tire dealers, and industry professionals from across Italy to explore the impact of tire pressure and advanced tire technology on efficiency, fuel consumption, and sustainable farming practices. Alliance is a brand of Yokohama-ATG, celebrating its 70th anniversary this year.
Field Demonstrations: Focus on Fuel Efficiency and Tire Performance
Nokian Tyres has received the prestigious Agritechnica Innovation Award presented by the German Agricultural Society DLG. The Silver Medal distinction was awarded to Nokian Tyres’ next-generation smart tire technology Nokian Tyres Intuitu™ 2.0 Smart Pressure Assistant.
Read MoreAmsterdam, September 2025: Alliance tires, proud title sponsor of the European Tractor Pulling Championship (ETPC) series, is excited to announce the grand finale of the 2025 season, taking place in Ysselstein, Netherlands, on 19th and 20th September.
The 2025 championship showcased power, innovation, and strong community support. Events in Bernay, Putten, and across Europe brought together tractor pulling fans, farmers, and influencers. Alliance’s sponsorship has reinforced its connection to the agricultural community, the sport and the people who make it special.
Read MoreAlliance, a global leader in agricultural and off-highway tyres, is proud to announce its role as the main sponsor of the 2025 European Tractor Pulling Championship (ETPC), with the highly anticipated UK round taking place in Ecclestone. This partnership marks a milestone year for Alliance, coinciding with the company’s 70th anniversary and the celebration of over one million Agri Star II tyres sold worldwide.
The ETPC Eurocup Series, now officially the Alliance Eurocup Series 2025, brings together the continent’s most powerful and innovative tractors for a motorsport spectacle like no other. Unlike traditional racing, tractor pulling is a test of pure strength and engineering, as modified tractors pull a heavy sled along a 100 to 120-metre track, with resistance increasing the further they go. The event attracts a diverse audience of agricultural professionals, motorsport fans, engineers, and families, making it a highlight of the rural and motorsport calendar.
Makers of Alliance & Galaxy tires launch revamped website
Hiratsuka, July, 2025 – Yokohama-ATG, the manufacturer of the Alliance and Galaxy range of off-highway tires, is excited to announce the launch of its redesigned website to offer an enhanced customer experience. The website is hosted on an upgraded platform, ensuring a seamless user interface, making access easier, faster and more secure.
Read MoreGalaxy, a leading global brand of off-highway tyres, celebrated a successful Field Day on 10 July 2025 in Larissa, Greece. The event brought together farmers, industry professionals, and press representatives to experience firsthand the performance and versatility of Galaxy’s application-specific and purpose-built tyre solutions, with a significant focus on the agricultural sector.
The Field Day featured live demonstrations and tests that highlighted Galaxy’s commitment to delivering high-performance tyres designed to meet the unique needs of various industries, including agriculture, construction, material handling, and lawn & turf. Galaxy’s distributor in Greece, Theodoridis I. & Co. Tyres P.C., with a constant presence for over than 30 years in the agricultural tire’s industry, exemplifies dedication to offering both quality tires and customer service.
Read MoreNokian Tyres is adding two new tire sizes to its Nokian Tyres Soil King VF product family, offering high performance for demanding agricultural work. The new sizes, VF650/65R38 and VF540/65R28, are specifically designed for mid-range tractors in the 100–200 hp category.
Read MoreAlliance, a leading global brand in agricultural and off-highway tires, proudly joined the celebration of Bohnenkamp SE’s 75th anniversary — a remarkable milestone for one of Europe’s largest wholesalers of tires and wheels for agricultural and industrial applications.
This celebration also marked a significant achievement: the 50-year partnership between Bohnenkamp and Yokohama-ATG (Y-ATG), a collaboration that has played a key role in delivering innovative, high-performance tire solutions to farmers and businesses across Europe.
To honor this long-standing and successful relationship, senior leaders from both organizations gathered on Friday, June 21, at Bohnenkamp’s headquarters in Osnabrück, Germany.
Read MoreAlliance, a leading global brand of agricultural and off-highway tires, hosted an engaging and insightful Field Day on May 21, 2025, at HS Agri Direct B.V. in Zuidlaarderveen, Netherlands.
The event brought together farmers, tire dealers, and industry experts from the Netherlands, Belgium, and Luxembourg to explore the latest advancements in farm tire technology and their impact on soil health, farming efficiency, and sustainability.
Read MoreAlliance, a leading global brand of agricultural and off-highway tires, hosted an engaging and insightful Field Day on April 16, 2025, at the farm of renowned German farmer and content creator Stefan Vogelsang (@hof_vogelsang). The event brought together farmers and industry experts to explore the latest advancements in farm tire technology and their impact on soil health and farming efficiency. With 150 attendees and a strong social media echo regarding the topics of soil conservation through tire technology and pressure, the event was a great success.
Read MoreIn a significant move to better serve agricultural and industrial professionals, Alliance is pleased to announce the expansion of its tire range with the introduction of 39 new SKUs for existing models. This update reflects Alliance’s commitment to meeting the evolving demands of the market while maintaining the high standards of quality and performance that customers have come to expect.
The newly available SKUs include enhancements to popular models such as the Agriflex+ 372, Agriflex+ 373, Agriflex+ 377 XT, and Multiuse 550. These updates are designed to provide improved load capacity, traction, and versatility across various applications.
Read MoreHiratsuka, March 2025: Alliance, a leading global brand of agricultural and off-highway tires is proud to announce its first-ever sponsorship of a sporting event: the Eurocup Series by the European Tractor Pulling Committee (ETPC). The two-year sponsorship agreement marks a significant milestone for Alliance, as the brand expands its commitment to supporting the agricultural community across its core European markets.
Read MoreHiratsuka, 18th March 2025: Alliance, a leading global brand of agricultural and off-highway tires under Yokohama-ATG, is proud to announce a historic milestone: the sale of 1 million Agri Star II tires worldwide. This achievement underscores the tire’s performance, innovative design, and growing popularity among farmers and agricultural professionals across the globe.
Read MoreYokohama-ATG recently welcomed European members of the press and leading agricultural content creators to its cutting-edge manufacturing facility in Vizag, India. This exclusive visit marked the first time Y-ATG opened the doors of its youngest factory to European Brand Ambassadors, providing a unique opportunity to experience the company’s state-of-the-art operations and deep commitment to sustainability as well as diversity.
Read MoreThe Noktop retreading method celebrates its 50th anniversary. Thanks to continuous development, Noktop is still at the forefront of the industry. The design of new tires goes hand in hand with the development of retreads, ensuring the latest technological solutions for retreading. Treads therefore complement Nokian Tyres‘ range of tires for all kinds of environments, from icy roads to earthmoving work and from city buses to forestry machines.
Read MoreAlliance, one of the leading tire brands in the off-highway tire segment from the Yokohama-ATG group is celebrating 70 successful years in the industry. To commemorate the special occasion, the brand has launched the campaign “Always by Your Side” for customers and partners across the globe. The campaign highlights the strong bond that Alliance has with its customers and focuses on how multiple generations of farmers have shown their trust in the products and have chosen it as their reliable partner who stands by their side through thick and thin.
Read MoreThe positive impact of Y-ATG tire technology on soil conservation and fuel consumption has been supported by Farm Influencer Olly Harrison.
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Alliance by Yokohama-ATG (Y-ATG) announces it presence at LAMMA 2025 in Birmingham, spreading their Agriflex+ tire range, now including the Agriflex+ 363 XT, making all their features of reducing soil impact and increasing longevity available in a row crop tire.
Read MoreThe positive impact of Y-ATG tire technology on soil conservation and fuel consumption has been supported by Farm Influencer Olly Harrison. Alliance by Yokohama-ATG (Y-ATG) announces it presence at LAMMA 2025 in Birmingham, spreading their Agriflex+ tire range, now including the Agriflex+ 363 XT, making all their features of reducing soil impact and increasing longevity available in a row crop tire.
Read MoreOptimal solution for tankers, trailers and balers to enhance productivity / Innovative high-performance tire for an important niche segment / D speed rating for quick road transfers and VF flotation technology for effective soil protection in the field / Made for heavy loads and a long tire life /
With the new Agriflex+ 393XT, Yokohama-ATG (Y-ATG) introduces a cutting-edge radial flotation tire for agricultural machines such as tankers, trailers and balers. Designed for outstanding performance both on- and off-road, the robust steel-belted construction ensures superior durability and handling. As latest-generation flotation tire with VF technology, the Agriflex+ 393XT allows for the transport of heavy loads in fields while using 40% less inflation pressure compared to standard tires. The non-directional block pattern with spaced grooves between the blocks guarantees efficient self-cleaning. Constructed for longer lifetime and lower downtime, the Agriflex+ 393XT is made for equally fast and smooth operations and an extended lifespan.
Nokian Tyres has added three new sizes to its Soil King VF tire range. Providing high performance for demanding agricultural tasks, the new sizes (VF650/65R42, VF540/65R30 and VF600/60R30) are very common in mid-horsepower tractors in the 200–275 hp range.
The addition of the three new sizes enables more farmers to experience the test-winning, soil- and fuel-saving advantages of Nokian Tyres Flexforce® VF technology.
Nokian Tyres is launching a significant development for the forestry industry. The new tire size for Forest King F2 tire family meets the increasing demands of Cut to Length (CTL) forestry machines, particularly the larger, more powerful forwarders and harvesters now being deployed in the industry.
Nokian Tyres Forest King F2 is a tire designed for harvesters and forwarders used in the forestry industry. Featuring a protective tread design with strong shoulders, it provides excellent functionality on tracks and chains, with a strong diagonal structure and steel fortification ensuring excellent puncture protection.
The introduction of the new 30.5” tire size is an important advancement for the forestry industry. As the demand for more productive equipment grows, Nokian Tyres is at the forefront of innovation, providing solutions that meet the evolving needs of the market.
Read MoreUsers can now switch to Alliance tires with their existing tracks / Stability and safety even on steep slopes and muddy ground
The Alliance 644 Forestar III is specially designed with double-angled lugs to provide incredible grip and traction. Thanks to its improved nylon casing with heavier steel belts and its reinforced hexagonal bead technology, the tire offers excellent puncture protection, high load capacity and prevents the rim from slipping. The wide tread width ensures a larger footprint, resulting in low ground pressure. Exceptional stability and remarkable damage resistance make the 644 Forestar III the perfect solution for forestry needs.